3 Benefits of Having Guests on Your Podcast

Here are 2 of my golden rules when it comes to having a GUEST on your podcast episode :

1️⃣ - Think about the value that the guest brings. What relevance will this particular guest have to YOUR Audience? Choose a guest whose expertise, experiences, or perspectives align closely with the interests of your audience to keep them engaged and ensure the content is relevant.

2️⃣ - Consider incorporating a signature question into each episode to elicit captivating responses from your guests. For example, the brilliant Sharon Cawley and Sarah Dunwood of the Pit Pony Podcast engage their guests with a thought-provoking question: "What's your sliding doors moment?"—a nod to the pivotal concept from the 1998 film Sliding Doors. This approach consistently sparks intriguing discussions.

3️⃣ - Inviting a guest to your podcast offers valuable insights and advice that can profoundly benefit your audience. Consider focusing on a specific question your listeners might have, one that the episode can address. Craft a compelling episode title that teases this key question, enticing your audience to tune in for the answers they seek.