LinkedIn for Teens

We are living in a world that is full of tension, stress and anxiety, and many teenagers are lacking in confidence, communication skills and motivation.

LinkedIn For Teens is a course that I have created with the incredible Clare Ford Academic Coach and Teen Mentor to help tackle this, and also give teens the ability to use social media for the right reasons, and boost their skills in terms of having a professional online presence.

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No profile >>> stellar profile

So here's what the course will provide....

• The seven second rule to get their profile noticed
• The eleven must-have ingredients to make their profile pop
• The magic formula to increase their employability
• Five LinkedIn hacks that no-one else is teaching
• The three step learning method for supercharged  writing techniques.

THE BENEFITS

• Save your teen’s time - save hours of  time not having to think what to write for each new application or personal statement.
• Build your teen’s confidence - take the pressure off “nagging” them about getting a job - by being able to add a link to their LinkedIn profile, they will be head and shoulders above their competition. Your teen will know what to talk about in interviews and personal statements and can track their successes as their profile grows, growing their confidence at the same time.

• Improve your teen’s future prospects. Developing their LinkedIn profile with experienced writing educators, graphic designers and linked in specialists  guarantees your teen’s success by: 

• Developing these skills now, putting them years ahead of their competitors.
• Ensuring they stand out to prospective employers for the right reasons.
• Building a portfolio that they can be justly proud of.
• Opening up pathways and opportunities for employment and career.

You can have peace of mind, knowing that:

• Your  investment will repay dividends in your teen’s future.
• Your teen is building the solid foundations they need to thrive as they become more competent communicators through written, spoken and video messaging in the business arena.

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PILLARS AND MODULES:
All elements are taught and delivered by qualified and experienced educators, graphic designers and LinkedIn specialists combining over 30 years’  expertise to support and engage your teen to create a stellar linkedIn profile.

PILLAR ONE : PROFILE - Setting up the foundations for a stellar LinkedIn personal profile.

PILLAR TWO: POST - Creating copy for your first three posts and conversations. 

PILLAR THREE: PROFIT - Creating copy for your first three posts and conversations. 

• 8 modules with step by step video trainings 
• Downloadable workbooks and templates for each module

BONUSES

• Unlimited Access to the Course
• Private WhatsApp community
• Real time personalised feedback
• Free Canva training 

MODULES CONTENT

Module O - Introduction to LinkedIn (3 videos) AT THE END
Lesson 1: Why LinkedIn?
- what it is
- what it isn’t
- why it is great for teens

Lesson 2: Meet your trainers
- Meet Mike
- Meet Clare

Lesson 3: Overview of the Course
- what we will cover
- what you come away with:
An effective LI profile which will get you noticed by prospective employers and clients, showcasing you personally and professionally to prepare for life after full time education.

MODULE 1

Lesson 1: Your LinkedIn Banner
- Finding your LinkedIn Banner
- The Seven Second Rule
- Your Three Must-Have Ingredients

Lesson 2: Designing Your Banner
- Setting up your free Canva account
- LinkedIn Banner size
- Choosing your brand font and colours
- Downloading and uploading your banner to LinkedIn

Lesson 3: Choosing your Profile Pic
- Do’s and Dont’s;- Creating your border
- Downloading and uploading your photo to  LinkedIn

Lesson 4: Choosing your Headline
- Do’s and Dont’s;- Creating your border
- Coming up with a catchy headline that is all about YOU 

Bonus Lesson: Intro Video
- Creating your 30 second video/cover story
- Do’s and Dont’s
- Uploading your video to your LI profile

MODULE 2 - All About You

Lesson 1: Understanding your “About Me” Section
- Who is this for?
- What is it about?
 

Lesson 2: How to start?
- What to include?
- Do’s and Dont’s

Lesson 3: Once and Done?
- Evergreen versus current content
- How can people get in touch to find out more?

Module 3 - The Power of Perception

Lesson 1: Understanding your “Recommendations” Section
- Who is this for?
- What is it about?
 

Lesson 2: How to start?
- Who to ask
- How to ask them
- Do’s and Dont’s

Lesson 3: Once and Done?
- Evergreen versus current content
- How can people get in touch to find out more?

Module 4 - Be Proud of your Achievements

Lesson 1: Understanding your “Certificates & Achievements” Section
- Who is this for?
- What is it about?
 

Lesson 2: How to start?
- What to include?
- Do’s and Don’t’s

Lesson 3: Once and Done?
  - How to download and upload your certificates
  - What else can you add?
  - Keeping up to date

Module 5 - LinkedIn Creative Hacks

Lesson 1: Understanding your “Features” Section
- What is it about?
- How does it work?
- Why is it effective?
 

Lesson 2: How to start?
- Creating your first feature/article
- Do’s and Don’t’s

Module 6 - Let’s Get Posting!

Lesson 1: Making Your First Post
- Ideas for posts
- Drafting and editing your post
- Scroll stopping openers
 

Lesson 2: How to start?
- Uploading your first post
- SEO, tags and hashtags
- Your CTA

Lesson 3: Once and Done?
- Replying to comments
- Getting into a routine
- Engagement pods
 

Module 7 - Getting Connected!

Lesson 1: Reaching out
- Ideas for people to connect with
- How to follow people you admire
- How to connect with your future employers on LinkedIn in the right ways
 

Lesson 2: How to start?
- Sending your first personal message
- How to set yourself apart - video/audio messaging
- Your CTA

Lesson 3: Once and Done?
- Keeping the conversation going
- Getting into a routine
- Fortune is in the Follow Up
 

Module 8 - Tracking your Success!

Lesson 1: Growing your Community
- Connecting with your connections’ connections!
- Liking, commenting and tagging

Lesson 2: Understanding your Analytics    
- Where can you find your stats?
- What are you looking for?
- Tracking made easy

Lesson 3: Are Joint Ventures and Partnerships for You? Business Bonus
- What are the benefits of JV’s and Partnerships?
- How does this work for teens?
- Tracking your conversations

Lesson 4: Summary, Reflection and Celebration
- Recap of the course
- Reflecting on your wins
- Course Feedback Form
- Adding your Certificate of Completion to your profile!